Master programmeBusiness

Digital Business Management

M.Sc. · 3 semesters · 90 ECTS

Programme overview

Combines advanced business management with deep digital competencies — from AI-driven decision-making to platform economics and digital transformation leadership.

Programme Objectives

Graduates manage digital transformation initiatives, develop data-driven business strategies, and lead organisations through technology-driven change.

Module structure

1

Semester 1

6 modules
Digital Transformation Management5 ECTS
Platform Economics & Business Models5 ECTS
AI & Machine Learning for Business5 ECTS
Advanced Business Analytics5 ECTS
Agile Management & Innovation5 ECTS
Research Methods5 ECTS
2

Semester 2

5 modules
Digital Marketing & Growth Hacking5 ECTS
IT Governance & Cybersecurity Management5 ECTS
E-Commerce & Digital Operations5 ECTS
Elective / Industry Seminar5 ECTS
Industry Project10 ECTS
3

Semester 3

Master Thesis

2 modules
Master Thesis25 ECTS
Colloquium5 ECTS

Career perspectives

Digital Transformation ManagerProduct ManagerData Strategy LeadE-Commerce ManagerInnovation ManagerTech Start-up Founder

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